18Architecture DirectionsWe need to start putting in place our next generation architecturePre-InternetInternet WorldConnected World199720022007• Pru Bank• UK only• Limited products• Egg• UK only• Wider product range• PC/Narrowband world• Volume driven• Egg• UK, France, 4 - 5 other countries• Broad product range• Fee-based Digital Services• PC-centric, multi-device world• Mixed Broadband, narrowband, wireless world• Customer Experience drivenEgg Technology
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