Agile Egg/Derby Complex opening (7th July 03) Internal Communication Plan Page 4 of 4 Post-Launch (8th – 11th July 2003) Ref Key Messages Segmented Audience Internal Channel Timing Responsibility Type (push, pull, measurement) 10 Leadership Tues, Wed, Thurs, small groups of AE champions or senior managers to hold small talks to talk about experiences in the building, Agile Egg in action. These sessions to be videoed and added to the Friday 'It's been a week so far' video. Team leaders in PB4 to invites people across from PB3 who they work with frequently, to have a tour of PB4. w/c 14th and 21st - set up official ‘tours’ of PB4, to be hosted by Agile team leaders (by previous appointment). Anyone in PB3 can go and view, and agile team leaders to point out both features of the building, and features of the agile teams working in the project areas. All in PB4 Face to face Internal Comms/Senior IT and UK managers 11 Visual Impact Friday 11th July – ‘It's been a Week’ video shown across all Egg sites (where possible) illustrating the benefits of Agile Egg, and life so far in an agile environment All in Egg (where plasmas and content management system available) Internal Comms (with Locations help, as IC are off site that day)
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